Finland’s and one of world’s leading tire manufacturer NokianTyres has a new innovative approach to giving back to the community and being concerned about the bigger picture in their category. Among other things, they have created a Hakkapeliitta testdrivers program where everyday people from around the country are reporting and blogging about their lives and especially things that matter in the traffic.
These people are sharing their thoughts about traffic, driving tips, weather conditions and anything that might come to their minds when driving to work or on holiday in various places. The program, which had it’s first call for applications in the fall of 2011, received lots of contacts from citizens from all walks of life and the first test drivers with Hakkapeliitta winter tyres installed in their cars, were driving about in October.
There were thousands of application in Finland alone and that’s why NokianTyres decided to renew the program and invite people for another round. And the people now are reporting their conversations and thoughts and incidents by texts, video or pictures, whichever is the most comfortable way of telling their point of view about safety in traffic in real life.
Along with having their own blog page, the test drivers use the traffic map application with their smart phones. The idea behind the traffic map is that the citizens – not just the test drivers – can mark accidents, incidents, funny things, traffic jams, weather condition information, road work or just the location of a gas station for example to a GPS map and this information is instantly shared with everyone using the application. This way the users are creating a real time, dynamic map of things to consider in traffic in their country and thus making a contribution to the greater traffic safety and well being of drivers everywhere.
While the test drivers are now car specialists or traffic teachers, just plain everyday people, they provide a living commentary and a helpful guidance to the issues concerning drivers and driving culture in Finland. One hopes, that this kind of leading by example attitude would spread around the world and make the roads a little bit safer for everyone.
